Haa hahaahaahaahaaaahaa!!! Can't help it!!! I rolled over in laughter and nearly died!

Deepika Padukone and Genelia D'Souza -- doing fairness ads!! I couldn't believe my eyes when I saw this. Apparently fairness creams can not only make the sun shine out of your ass but also stupefy the target beholder, ala the witches and wizards of Potter's world. Of course, the piece de resistance came first: Kajol simpering 'Love the skin you're in' as she accepted gawd-knows-how-much moneh to have her skin pasty-fied. That was a shocker, but when Deeps and Genes got in the act t'was a bit much for moi.
Of course, everyone can't afford to pay top dollar. So to be one-up in this game and shoot up the hilarity quotient, peaches-n-cream models were taken on by other companies and the peaches removed from their complexion in the final punch-line. These chicks and dudes look Caucasian and I won't be surprised if they actually are. What is India coming to??? Is this a new touchstone for cynicism, or plain 'n' simple boobtube humour?